A jubilee piece does not have to be a glossy coffee table book. IWC’s Jubilee Magasin introduces the redesigned identity, has content relevant to potential clients, makes use of special choice of paper and use authentic photos by employees giving you a peek on the inside. All in a handy magasin format.
See the magasin pdf
The International Woodland Company is leading in the global field of overseeing and managing funds investing in private timberland all over the world. They have people employed from more than 15 different countries, which naturally makes the company language english.
Relevant content for potential clients
25 years in business with a successful record needs to be celebrated. It was decided to produce a Jubilee Magasin with featured articles – investment cases, future trends in the timberland market and in depth background on IWC, it’s values and strategies. All very relevant to potential investors. The informal magasin format makes it useful as a handout publication as well as a Jubilee piece.
Introducing a redesign of identity
The magasin is the first publication based on a redesigned identity of IWC. We chose to emphasise the introduction on the cover, which has a rather untraditional flap folding. All held together with a banderole. A way to call to attention and once opened, you can then focus on the content.
Many of IWC’s employees travel around the world during due diligence of potential markets documenting with photos. Going through more than 14.000 photos resulted in a magasin, where app. 90% of the photos are employees’ photos.
Taking advantage of the senses is a powerfull tool
Choosing Munken Lynx – a great piece of uncoated paper (both FSC™ and PEFC certified) – gives the both the birch bark (banderole) and birch texture (inside cover) a surprisingly natural sense of real wood. The photos are brilliantly represented even though the paper is uncoated. All in all it gives you all the desired associations: Professionalism, seriousness and an authentic experience of forest.
IWC has been a client of ours for more than 10 years. You can read more on iwc.dk.